Storytelling for business

Harness the age-old power of storytelling – and learn how storytelling works and how you can apply this power to connect with, and emotionally move, your audience.
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Stories are a common human experience that unite us all. Stories serve different functions and uses: to entertain, to connect, to inform, to instruct, to engage. By examining the fecundity of a story and its powerful ability to draw the listener in, this course explores the fundamentals of effective communication.

This course develops an understanding of how we can utilise this essential human characteristic to increase the power of communication using the techniques and structures of storytelling. Dynamic, vibrant and powerful communication is all possible using the principles taught in this course.

Course Principles

By the end of the day you will:

  • Learn the basic techniques and structures involved in storytelling
  • Learn the mechanics of effective storytelling
  • Be a more engaging, skillful and confident communicator
  • Understand how to use a story to connect with audiences of various sizes and indifferent contexts
  • Develop a practical understanding of the applications of story in a work and social environment
  • Have the ability to ‘hook’ an audience and engage them from the offset
  • Sustain the audience’s interest with confidence
  • Have a range of skills at your disposal which develop flexibility, authenticity and impact
  • Recognise the power of storytelling and why stories matter to us

Duration: 9am - 5pm

Our professional courses are highly practical. All include movement and some may include floor work. You may also be asked to read aloud from various texts.